GIOVANARDI is present at this highly anticipated edition of the Milan Furniture Fair 2023 with all collections, renewed in catalogs and product ranges, to offer solutions suitable for new indoor and outdoor trends with a strong focus on sustainability.
This year's concept stems from a strong environmental focus, and we drew inspiration from Arashiyama, a well-known location in Japan famous for its bamboo forest and pristine nature. The stand is developed around a captivating artistic installation that envelops the visitor. Upon entering, the eye is drawn to the center by a sculpture resembling a tree wrapped in strips of fabric as if they were bamboo, constructed with Raytent yarn in shades of green, outlining paths like a forest, offering glimpses of the surrounding space. The natural aspect immediately evokes the theme of sustainability. At the heart of this oasis is the Raytent recycling process, the yarn with which we create various textile items.
NEWS 2023! New Raytent Drapery collection. Jacquard in great height 330 cm, with 3 designs: linen effect, chevron, all-over pattern. Designed for outdoor use, but the warm and pastel colors make them suitable as indoor curtains. Perfect for any environment. Easy to clean with water, mold-resistant, stain-resistant, and water-repellent. An added value for interior decor. New Raytent Living collection. Following the success of the canvas version, we wanted to introduce more structured fabrics, some woven with Raytent yarn in chenille effect. Designed for outdoor use but suitable for indoor spaces, these elegant fabrics blend with any environment. Easy to clean with water, mold-resistant, stain-resistant, and water-repellent.
The Raytent project has allowed us to engage with important partners in the furniture sector for some time. Therefore, we have brought some examples of these collaborations to the booth, which demonstrate the versatility of recycled Raytent yarn.
A space is dedicated to Batyline Loop Eden by Serge Ferrari, the ideal partner for outdoor moments. This outdoor fabric is comfortable with quick-drying and durable high-performance properties. Loop Eden is also sustainable with 30% recycled content, thanks to its recycled polyester yarn and Raytent recycled acrylic yarn. Highly resistant and washable, it ensures carefree outdoor experiences, anytime and anywhere.
To provide more examples of the versatility of Raytent fabrics, this year, we have involved Kastel, a contract seating manufacturer that has created the versatile Kroff poufs, which complete the booth. The Laze armchair is also a project born in collaboration with Roda, an Italian designer furniture company for the outdoors. The Warli and Mariantonia Urru rugs are demonstrations of long-standing partnerships.
Through its dedicated brand Tensilence, GIOVANARDI has developed solutions presented at the booth to solve acoustic problems with high-performance, innovative, versatile, and beautiful textile materials. Through its staff, Tensilence can assist the designer, the installer, and the end customer in choosing the most suitable and attractive application. Tensilence sound-absorbing solutions are suitable for creating all applications to be placed in the environment: ceiling treatment, wall treatment, tables, space delimitations, to make it comfortable with an appealing aesthetic adaptable to any design idea.
Nexteos, the GIOVANARDI e-commerce brand, is also present at the booth with some furnishing accessories solutions that are easily washable, mold-resistant, stain-resistant, and water-repellent.
