Once again this year, with its internal division dedicated to Digital Printing, Giovanardi participated in VISCOM ITALIA, the exhibition dedicated to visual communication, which took place at Fiera Milano from 13 to 15 October.
Over the years, the company has become one of the most significant Italian companies in the sector of technical fabrics and consumables for digital printing, including products ranging from banners to aluminium profiles for tensioning.
Many novelties were presented in the Viscom 2022 exhibition space, starting with the new ADHESIVES range, with 32 new references, thanks to new partnerships with METAMARK and GRAFITYP.
The stand also hosted a Vintage APE CAR, wrapped during the event with METAMARK METAGLIDE cast film.
There was a great response for WIDESIGN, the new range of windowfilm, with 54 new products and a dedicated catalogue. The collection includes films for solar control, security, automotive and space decoration.
The corner dedicated to aluminium profiles for digital printing could not be missing, with practical demonstrations of fabric application.
In addition, 25 new references of printing consumables were presented; among them, two SERGE FERRARI previews: a frontlit and a mesh, which, thanks to the patented SEEMEE LOOP technology, are made entirely from recycled materials. The threads, in fact, come 100% from recycled bottles, while the coating is 100% from a single type of industrial waste.
The collaboration with SENFA was confirmed as being of great importance: on the stand, some fabrics of the French manufacturer were present. For the canopy, UV-printed on both sides, the fabric DECOPRINT BI NIGHT 320 FR was used, while a light frame was transfer printed on ALTIMIS 130 FR, a product made of recycled polyester threads.
Many thanks to all the customers and visitors who came to visit us, to Giovanardi's suppliers and staff, for taking part in this event and making it unique.